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Influencers cash in on social media’s power

Sara Donaldson’s charmed life is well documented on her Instagram feed – photos of her posing in beautiful locations with luxury goods, expensive clothes, sports cars and jets.

The 25-year-old is not a rock star or a famous actress, she is the new breed of advertiser. Carving out a niche in the online world with her blog Harper and Harley, the Brisbane marketing graduate with an interest in fashion has caught the eye of big brands.

The blog has 70,000 monthly readers and her Instagram and Facebook accounts have over 700,000 followers between them. She started the blog seven years ago as an outlet for her interest in fashion with no idea it could become a business.But blogging and social media marketing are not only now a business, they are a big and rapidly growing sector.

Influencers making up to $500,000 a year

Sara has become what is now known as an “influencer”, and she is acutely aware of her influence over her readers. “They read my blog, they follow my Instagram and they actually buy what I tell them that is trending, so I know that my audience, when I put something up, they actually do convert into sales,” she told The Business. Her site allows people not only to drool over her beautifully styled, but low budget, shoots, but to also click and buy her outfit.

Big companies are increasingly turning to these social media stars to put their brands in front of their readers.

Global beauty brand Estee Lauder likes Sara’s aesthetic so much they got in touch and now have her on the books, creating content to be fed out on her multiple social media channels.Other make-up brands, such as Loreal and Charlotte Tilbury, have also worked with Sara, as well as fashion brand Country Road and Qantas.Mercedes loved her look so much it provided her with a car to take on a road trip and post photos of her and the car.
“It was really great because I got to travel in a Mercedes Benz and show my followers that not only is this the top that’s trending at the moment but this is the car that goes with it as well!”
Thousands of people upload pics and tips on Instagram, blogs, Facebook, Youtube and Pinterest but only a few are as successful as Sara.Success can be extremely lucrative, according to talent manager Lorraine Murphy from the Remarkables Group.

“You can have an influencer who is making $40,000 a year from a channel, you can have someone who is making $500,000 a year from their channel,” she said…..
Read More: Source: Influencers cash in on social media’s power – ABC News (Australian Broadcasting Corporation)

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