As a small business, making a name for yourself is one of the key factors for creating a successful brand. Advertising in the form of online advertising, radio publicity, search engine optimization and other traditional methods is a helpful way to achieve such success. ...
Times have really changed. No longer are the big brands in complete control as they once were. Consumers have evolved, competition has become stiffer and the rise of the micro-influencer is replacing celebrities in the promotion of brands. The reason for this is quite simple....
Social media has transformed the way we do business online. It can be hard to imagine that several years ago, it wasn't included in marketing strategies. Its arrival was a complete game changer for big and small brands alike. Not only does it cut costs, but...
