The Best Social Media Platform for Each Business Type
Social media has transformed the way we do business online. It can be hard to imagine that several years ago, it wasn’t included in marketing strategies. Its arrival was a complete game changer for big and small brands alike. Not only does it cut costs, but it lets you build a vast network of connections from all around the world.
Social media is so dynamic that you can build your brand using it alone. At times, you don’t have to exert as much effort as you would with a conventional business. You can promote in ways that require far less money and resources.
However, the best approaches for each social media platform differ from one another. Brands that prosper on Facebook may not do so well on Instagram or Twitter. It may take the help of a social media marketing company to be more successful with the rest of your social media accounts.
But with or without a social media expert, it always pays to know where your brand’s strengths will lie.
Types Of Businesses And The Best Platforms For Them
For Multinational Brands – Twitter and LinkedIn
Twitter is the logical social media outlet for big businesses that want to disperse information in a short amount of time. They can also start conversations with everyone and directly interact with customers or other brands. Twitter’s popularity lies with its quick and easy access to the latest events or to topics related to your brand. It’s a fast way of creating your network.
For a more structured approach, LinkedIn is the platform to use. You can cultivate a more professional, polished appearance that befits you and your brand.
Lifestyle, Food, and Fashion – Instagram
Instagram leads the way for food, lifestyle, or fashion brands. The power of visuals cannot be underestimated for businesses that sell something tangible, be it a shirt, a home, or a five-star restaurant dish.
With options to post multiple photos, videos, or short “Stories”, you have many ways to attract engagements and followers. You now just need to get creative with your content.
Customer Service, B2B Providers – LinkedIn, Facebook
I’ve briefly stated earlier than LinkedIn works well for multinational companies. But it also does well for Business-to-Business (B2B) providers, especially since you’re dealing with fellow professionals on this platform.
LinkedIn might feel slow and too formal at times compared to Twitter or Instagram, but it allows you to develop a more meaningful connection with other professionals. For a more casual approach with your audience, you can also make use of a Facebook page.
Arts – Pinterest, Youtube
Pinterest and Youtube are excellent venues for visual content. While it’s not always recommended that you depend only on these sites alone for social media marketing, they do allow you to put your visuals on display in much better quality than, say, Facebook or Instagram. They work best when coupled with other social media accounts.
These days, it is almost impossible to have a successful business without the help of social media. A single post has the potential to attract so much attention than a billboard by the road. Not only that, but you are given the means to build healthy relationships with your customers even when not interacting in person.
While opening a social media account is easy, making money through it isn’t. It can pay to have a social media marketing company help your business make the most out of these platforms.
About the Author
Author Bio: Jessica Madrazo is the Operations Director of Coffeebot, a digital marketing company that offers SEO services, social media optimization, lead generation, affordable web design and other general virtual assistant services. She has been in the outsourcing industry for years and has helped small businesses from different parts of the globe reach their goals